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About Us

Hey! My name is Nicki Smith and I am the sole owner of The Humming Arrow Boutique! Myself and my husband, Travis reside in Eastern Iowa with our two kids, Emery and Levi! We’ve grown up and currently are raising our family in the country! 

I joke with my mom that I’ve been conditioned since I was a small child to be an entrepreneur without my parents even knowing they did it. My parents has multiple small businesses which I naturally helped with and obviously learned by osmosis as a child. 

The idea of this boutique came while I was pregnant with my oldest but didn’t come to fruition until my youngest was a year old (3 years later) in 2017. At that point with two small children and a full time job, my body had changed and my time was limited. I knew I couldn’t be the only mom who still wanted to be fashionable in the country but didn’t have the time to go drive an hour to town with kids in tow and look for clothes. 

So I created an online boutique and quickly started traveling to vendor shows, rodeos and private parties to bring our fashion to local ladies. It seems like so long ago because of everything I have learned and changed since then but really it’s been like a blink of an eye with the flutters just getting faster. 

In 2019, we started our very first storefront after God opened an opportunity we couldn’t pass up. We still show up for our online gals, hence why you may be reading this and will continue (for now!) to do our local Jackson Co Pro Rodeo And large vendor events with our mobile boutique.

(Store front location is at 12 W Gillet St Preston, IA. We're open Thursday's 5:30-7:30P and Saturday's 10-3p)

Me and my team show up for all of you like us, the busy woman who loves taking care of others but still knows she needs to treat herself equally as well. We know personally and understand, dressing our figures as they may have continued to change as we’ve gotten older. We gladly share our tips and tricks and styling ideas. And nothing brings us more joy than when a woman says she feels amazing and confident in her outfit. 

So I personally thank you, for all the support you’ve shown me and my team. I cannot take credit solely for where my boutique is at today and want to share with you some of the faces behind the work that we  here at

The Humming Arrow Boutique. 

Nicki Signature




Now for the creative genius behind the scenes, Danielle, she was brought on board about a year and half in business as we had continued to grow but and I knew there were more creative minds out there other than me! This gal will brainstorm with me weekly giving feedback back and forth daily and back me up like a best friend would. We discuss more than just work and share about our families and although we’ve never met, act as though we’ve known each other for years! These gals manage some of our social platforms, newsletters and website management all with knowing my voice and how we try to exceed customer expectations. I proudly introduce to you, Danielle 

 Danielle has a strong background in professional blogging, graphic design, website development, and branding.  She is based in Cody, Wyoming with her husband Derek, Taylor (son), Chloe (daughter), 2 dogs, 2 black cats, and one ball python,